Small businesses in Latin America (Specially the Dominican Republic and Colombia) sell on WhatsApp, in voice notes and slang. DeUna answers as the owner — same voice, same selling style, same price floor.
When it meets something it was never taught — a cracked-screen trade-in, a discount below the floor — it doesn't invent a number. It asks the owner on WhatsApp, with its own recommendation and Aprobar / Rechazar / Otro monto buttons. One tap. The ruling is saved to Senso as policy, and the next customer asking the same thing gets an instant quote, no escalation. It gets smarter every time the owner teaches it.
Customers send voice notes, so it replies with one — transcribed by ElevenLabs Scribe v2, spoken back in the owner's cloned voice with room tone so it sounds recorded behind the counter.
Guild.ai is the agent runtime: policy search, owner escalation, catalog, checkout. Senso.ai is the memory that makes the loop self-evolving. Pioneer routes each turn — DeepSeek-V4-Flash for easy questions, Claude Sonnet for hard trade-ins. ElevenLabs does voice both ways.
It negotiates inside a confidential floor price and closes with a payment link.
