Reach AI developers. Drive adoption and pipeline.
Run offers, technical events and build programs that put your product in builders’ hands. Tokens& collects the projects and opt-in feedback they choose to share, then gives your team a clear follow-up.
Free: register a product, offer a public perk, and review aggregate responses. Paid enterprise: private usage and governed workflows.
Keep PostHog for product analytics. Manually send selected, customer-authorized events when you need to verify first use or repeat use.
Our community and the companies that partner with us.
- 1M users
- $3M in prizes distributed
Cursor
MongoDB
Vercel
ClickHouse
Datadog
Twilio
Render
Redis
ParallelDeveloper GTM platform: from a first try to repeat usage.
One loop from the moment a developer meets your product to the qualified account evidence your revenue team can act on, with every step carrying the source that produced it.
Projects show builder-declared interest; usage and retention require authorized product events. See how we measure adoption.
01
Reach
Put the product in front of AI engineers through hackathons, credits, the tool directory, and agent and MCP registries.
02
Activate
Follow customer-authorized product events to first success and repeated use, so reach is judged on usage instead of signups.
03
Qualify
Turn retained developer usage into permitted account context a revenue team can inspect before it acts.
04
Hand off
Pass an opportunity with its source path intact, keeping forecast pipeline separate from realized revenue.
Organize a hackathon or sponsor a workshop.
Tokens& plans and runs developer marketing programmes: custom hackathons, hands-on workshops, demo days and summits. Choose a global online programme or an in-person event in your preferred city. Audience, timing, logistics and deliverables are scoped together.
Optional add-ons include newsletter sponsorship, social and community promotion, reviewed product submissions, and credits or perks. Reporting and integrations are agreed for each programme. Bring your product and goal to a sales call to shape the right combination.
Start free. Add scope when you need it.
Start with one product and a public offer. When the aggregate response is there, we scope the private evidence your team needs for the next decision.
Companies get privacy-safe adoption signals, not a resale list of people.
Scope a paid pilot
Start with one product, one audience and one motion. On the sales call, agree the observation window, authorized data, success measure, deliverables and cost. End with a decision review: stop, revise or extend. Paid access begins after agreement and manual enablement.
Start one useful builder offer.
A company email is required.
Operate on private adoption evidence.
Event results can use authorized attendance and project evidence. Usage and retention require product events; pipeline and revenue require commercial evidence such as CRM records. Missing sources remain visible as gaps.
No pricing or self-checkout. Paid access is enabled manually after a sales call and agreement.
Scope the adoption problem before the contract.
What does tokens& actually do?
tokens& is the distribution layer and GTM partner for AI infrastructure and developer-tool companies. It puts a product in front of AI engineers through hackathons, credits, the public tool directory, and agent and MCP registries. Connected, customer-authorized sources support reports on activation, retention and associated opportunities where evidence is available.
Which companies and teams is tokens& built for?
AI infrastructure, database, API, open-source, and developer-tool companies use tokens& when developer experience, partner ecosystem, DevRel, developer marketing, product, growth, RevOps, and revenue teams need one reviewable record for adoption, DevRel ROI, qualified account evidence, and revenue follow-up.
How do we measure whether developer events, credits, and content produced revenue?
With connected, customer-authorized sources and supported identity matches, a program can be linked to successful usage, repeat use, account context and an opportunity handoff. Missing links remain visible as gaps. Reports separate reach, product use, associated pipeline and recorded revenue; those observations do not establish that the program caused revenue.
How does tokens& fit with PostHog and our other developer GTM tools?
Keep PostHog for product analytics and your CRM for commercial records. tokens& runs offers, technical events, and build programs, collects the projects and opt-in feedback builders choose to share, and gives your team a clear follow-up. Public project evidence stays separate from customer-authorized product events. To verify first use or repeat use, manually send selected PostHog events; there is no automatic connection. If distribution and builder feedback are already covered, tokens& may add little—pilot one motion before expanding.
Do you only sell software?
No. If you want, we run the motion with you — hackathons, workshops, summits, and credits drops. The tokens& platform has 1M users; builders can claim perks, publish projects, and connect usage. The software then measures what the motion produced, with every number source-labeled.
What is included free, and what requires paid enterprise?
With a company email, register a product or claim up to two public product pages, run one public event campaign and plan one session at a time, publish one basic public Builder perk per product, and review aggregate results. Public product and Agent Skill submissions are reviewed; registering a private product does not publish a catalog listing. Growth adds motion results, attribution, account context and developer CSV. Enterprise adds executive reports, governed actions and wider exports. Both paid access levels require a sales call, agreement and manual enablement; workspace roles still apply. Reach and claims do not establish revenue.
Start with one program.
Bring one program — a hackathon, a credits drop, a workshop — and we'll show you how tokens& follows it from the event to activation to your CRM. If you want, we run the motion with you. The tokens& platform has 1M users.