Published trust policy

Category movement score

Category movement combines retained builders, territory strength, competitive pressure, white-space demand, and benchmark freshness into one operating signal.

Rules

Movement is directional and should trigger investigation, not replace strategy.

Competitor pressure is separated from your own adoption proof.

Geography is used when detected; otherwise the system uses strategic cohorts.

Category ownership upsells must expose confidence and freshness, not vanity rank.

Visible in product

Category War Roomadoption globecategory reportsbenchmark snapshots

Suppression policy

Territories below the minimum cohort threshold are hidden or grouped as suppressed rows.

Preparing page

Loading product graph, proof, and adoption context.

Methodology